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When Social Media Marries CRM Systems

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My main coverage area as an Analyst is focusing on Online Communities for Interactive Marketers, I was formerly an enterprise intranet manager at Hitachi Data Systems, so I see where this is heading.

I realize that we’re just at the early days, as many of these systems are deployed by marketing units with little interaction or support from IT. In many cases users are forced to create a new user ID, as these systems are not tied to existing enterprise software. Story Link

 
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