Social media usage has seen unprecedented growth in Asia Pacific in the past year and is now one of the most critical trends in the online sector, reveals a Nielsen’s Asia Pacific Social Media Report.
The report states that three of the seven biggest global online brands are social media sites – Facebook, Wikipedia and YouTube. Close to three quarters of the world’s Internet population (74%) have now visited a social networking/blogging site, and Internet users are spending an average of almost six hours per month on social media sites.
Google’s acquisition of SocialDeck at the end of August made it the 11th social media related company Google has snapped up so far this year - five of them in August alone. The buying spree raises questions as to where Google is heading with its much-anticipated play in social networking, particularly as many of the recent ones, including SocialDeck, are gaming specialists, suggesting that Google sees gaming as a cornerstone of its social media strategy. There is value in this but what Google needs, and what is not yet evident, is a coherent strategy for social networking that pulls together the disjointed pieces of its growing social media portfolio.
Software AG’s ARIS Community has passed the 50,000 membership mark within a year of its launch. The world’s largest Business Process Management (BPM) Community enables individuals, businesses and universities to analyze, visualize and share business information. Capturing and collaborating on an organization’s intellectual capital is increasingly seen as a source of competitive advantage and a fundamental step in creating the knowledge-based organization and economy.
At Juniper Network’s Partner Summit 2010 held in Penang this year, the company zoomed in on its vision and go-to-market strategy around the New Network, and how it benefits both partners as well as customers while meeting evolving network requirements.
The future of media and marketing in Singapore certainly looks really bright. According to the Media Development Authority of Singapore (MDA) the island nations is poised to become a hub for media, marketing and digital services as reflected by promising developments with new VC funds. In fact, Chinese and Singapore digital media firms and industry associations inked a slate of 18 business deals and Memoranda of Understanding (MoUs), deepening media ties between the two countries.