Asian Channels November 2010 Issue Now Out!
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It’s not news that the Internet is getting more dangerous by the day. Cyber criminals have ample economic motive and easy-to-use tools to harness the power of the web in capturing and misusing your data. Spam, phishing, botnet attacks and more sophisticated malware are all on the rise. In addition, with social networking and mobility on the rise amongst businesses as well, there is only even more room for more malicious attacks. With the growth of increasingly sophisticated threats to businesses, the need for security has never been greater.
Want to know what the top Internet Security threats of 2010 are and how this affects or could affect your business? How are these threats going to evolve as we move into the New Year? Just what do you need to be aware of to better protect your business, your employees, your department and yourself? Just what is a multi-layered security strategy? Where do the mobile and the mobile workforce fit in? Where do Unified Threat Management, Web security and messaging security stand at the moment?
To find out all this and more, join Asian Channels and Catalyst Connector on Wednesday, December 15th 2010 at the National Library Singapore from 1.30 p.m. to 6 p.m. for
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an in-depth look at today’s security threats and what we can expect in 2011. Hear first hand from our expert speakers from Frost & Sullivan, WatchGuard Technologies and SiTF’s Security Chapter.
Do also join us immediately after for:
SOCIAL MEDIA  NETWORKINGby CATALYST CONNECTOR |
a dynamic networking session that takes a fresh approach to social media and business networking.
As a reader of Asian Channels, both events are COMPLIMENTARY.
We look forward to seeing you all then!
Signing off for now,
Shanti Anne Morais
Editor, Asian Channels
November 2010 Highlights
Best Practices| Channel Marketing in the Age of Social Media
Channel marketing is one of the least understood aspects of marketing. Some of the confusion comes from the fact that for marketers, channels tend to be media such as email, magazine advertising, telemarketing, and so on. Channel marketing, however, does not refer to these marketing channels; it refers to sales channels such as retailers, catalogues, websites, door-to-door sales and events. On the B2B side, it is typically direct salespeople, websites, or channel partners.
Best Practices| Maximizing Your Channel for Demand Generation
ICT vendors are heavily dependent on the channel generating revenue and creating brand awareness for them. Many channel networks have been built up over time or been acquired through mergers and acquisitions. This has resulted in some vendor's having a mixed bag of partners who are no longer capable of generating revenue or have a different focus which is no longer in line with the vendor's strategy.
As strategies change and new products come to market, it is important to review your channel and determine if you are working with the right partners.
Feature| Cloud-based Web Security Isn’t Hype: It’s Here and It Works
It’s not news that the web is dangerous and getting more dangerous by the day. Cyber criminals have ample economic motive and easy-to-use tools to harness the power of the web in capturing and misusing your data. What is news is that now you can protect your company’s valuable assets from web-based attacks with an effective new form of web security – cloud-based, reputation-driven defense.
Strategy| Players Join Forces to Address Cloud Computing Challenges in Asia
A group of 11 companies have formed the Asia Cloud Computing Association, which will work to address regional issues and challenges in the adoption of cloud computing in Asia. These include privacy and security concerns, compliance and regulation, business models, service levels, and other service issues and market risks in the region. Initially formed by vendors and telcos, it will need to engage a significant number of regulators and enterprises to achieve its proposed goals. Consortia of this type are known for having plentiful media announcements and publicizing themselves as members join, but usually fall short of any substantial developments or tangible results.
Company| IBM and Avnet Celebrate 25 Years of Partnership
Global technology distributor Avnet, Inc. and IBM have reached two significant milestones in their business relationship. The two companies have now been Business Partners for more than 25 years, collaborating on a global basis across all regions and in more than 30 countries. In addition, Avnet has reached $3 billion USD in annual sales of IBM technology solutions and services, generating greater than 20 percent growth year-over-year in IBM sales during Avnet’s fiscal year 2010.
Feature| Security Implications of New Facebook Email Service
Last week, Facebook announced its new email service which brings together Facebook messages, instant messaging chat and SMS messages in one place.
Sophos’ Graham Cluley gives a quick rundown of the service and comments on the security implications.