Good news for the Application Deployment Software (ADS) market in the Asia Pacific excluding Japan (APEJ). According to IDC, the ADS market maintained its good growth in the region as economic recovery here continues to spur investments in enterprise applications deployment and business process optimization. The market grew 14% year-on-year to US$479 million in the first half of 2010, according to IDC’s Asia Pacific Semiannual Application Deployment Software Tracker.
“Strong growth continues in the ADS market in the region as organizations continue to pay more attention to Business Process Optimization through end-to-end process integration, process automation, eliminating non value-added sub-processes and dynamically adjusting processes for improvements. Increasing adoption of multiple application delivery models is also pushing the demand for middleware with orchestration and provisioning capabilities to support both cloud and on-premise hybrid deployments. We will see vendors increasing investments in cloud, enabling middleware with next level of technology differentiation build around cloud capabilities,” says Chris Zhang, Market Analyst for IDC’s Asia Pacific Application Deployment Software, Domain Research Group.
Key points from the study include:
- Australia, the PRC, Korea and India formed the largest share and contributed to 74% of the APEJ ADS market in 1H 2010. Local players such as TongTECH in the PRC and Tmax Soft in Korea continue to exert pressures on international vendors as local expertise is very much valued in these two countries, especially for customization projects.
- Stronger growth is also expected from other emerging Asian economies such as Philippines and Vietnam over the forecast period from 2011 to 2015.
- Banking sector was the largest adopter of ADS, followed by the Government, Communication & Media, and FSI.
- Players worth looking out for include Software AG, VMware and SAP. They registered strong double-digit growth in 1H 2010 (YoY) as business process management, cloud computing applications, and solutions with mobile capabilities gain popularity.
Figure 1. APEJ Application Deployment Software Market Forecast
