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The Business of Social 3.0 - Workshop One - TRANSFORM

Catalyst Connector

THE BUSINESS OF SOCIAL 3.0

A Series of Workshops on Making Social Media Work for Your Business

by Catalyst Connector

WORKSHOP ONE - TRANSFORM

16 September 2010 - Brewerkz Riverside Point

THE BUSINESS OF SOCIAL 3.0 is a series of Workshops on Making Social Media Work for Your Business by Catalyst Connector.

WORKSHOP ONE - TRANSFORM addresses the issues of how to make Social Media work in the business world and provides guidelines on the role of corporate Persona Management.

Whether a corporation or start-up, companies nowadays have to face and deal with many communities – its staff, suppliers, customers, partners and regulatory bodies. While it maintains a single outlook and projects a distinct image, it has to maintain multiple personas, carefully balancing each with the other to maintain credibility toward success. Balancing and maintaining all these various personas is a delicate act.

In the age of Social Media, the power of blogs, tweets, feeds and Facebook, are forcing upon businesses an onslaught of messages, feedback, critique and commentary. Business partners and potential business partners form opinions prior to a meeting. Rumors, opinions and reputations spread at the speed of light – often without the participation, or even knowledge, of the protagonist. It is critical that businesses, especially startups and SMBs, develop the ability to monitor, measure and manage their online personas to enhance their business networking and matching opportunities.

About Catalyst Connector

At Catalyst Connector, our strategy capitalizes on social voice as a policy, utilizing infrastructure and applications with a proven methodology to manage and maintain positive energy to pro-actively acquiring prospective customers and partners.

The Business of Social 3.0

WORKSHOP ONE - TRANSFORM

EVENT & REGISTRATION DETAILS

Summary: Making Social Media Work in the Business World and the role of corporate Persona Management

Intended Audience:

Entrepreneurs and Senior Management in New Media and Business Development
Developers seeking to understand how to sell technology or services into a social space, and how to leverage on use of social media to generate business leads.
Agency Directors in Account Service and Media Planning.
Senior Executives in brand activation and marketing operations.
Anyone who seeks the use of digital marketing and social media for international business networking and matching to achieve revenue opportunities.

Date: 16 September 2010

Venue: Brewerkz Riverside Point, 30 Merchant Road #01-05/06, Riverside Point

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Registration starts at 1:30pm

Time	Agenda
1:30pm	Registration
2:00pm	Workshop Series Overview : The Business of Social 3.0 Overview of Workshop Series Networking and Business Matching in the Age of Social Media How businesses can harness social media to give them the competitive edge
3:30pm	Workshop: Transforming your Business with Social Media and the Role of Persona Management (Part 1) Persona - It's Not Personal What is Persona Management Why is it so important in your journey Persona communication techniques and tools
4:30pm	Tea Break
5:00pm	Workshop: Transforming your Business with Social Media and the Role of Persona Management (Part 2)
6:00pm	Networking & Business Matching
8:00pm	End

Speaker: Felix Lee

Felix is Project Director at Catalyst Connector, where he focuses on the conceptualization, strategy, and operations of B2B and B2C programmes, utilizing interactive people-centric solutions for a diverse range of industries. His intermediary role seeks to enhance projects by matching alliances, technology and funds.

In previous incarnations, Felix has been involved in M&A of EDB investee companies, and advises several companies on funds, alliances and marketing initiatives. He has also managed lifestyle and corporate solutions with collaborative elements applying entertainment, brand imaging, PR, CRM, commerce, crisis and knowledge management

He has strategized and conducted e-concept presentations to Town Councils of Singapore, Ministry of Education, Government of Mauritius, NUS and ACER Computers International

Notable event successes include National Health Fair ‘89; 25th Anniversary Carnival 1990; National Day Carnival 1991; PSA Maritime Showcase; SAFRA Resort & Country Club by PM Goh Chok Tong and 5 defence ministers. Felix has facilitated media & crisis training for Ciba, StanChart, Stock Exchange Of Singapore, and Temasek Management Services.

Speaker: Roland Hor

Roland is an Executive Consultant for Catalyst Connector, where he assists companies with strategy, fund-raising, project management, business, product and market development in areas ranging from CRM, Social Media, Web/SaaS applications, online marketplaces, data analytics and mobile applications.

He has over 20 years of leadership, strategy and operational experience in Information Technology.

Roland has been involved with entrepreneurial activities in many capacities including founder, consultant and adviser.

He has a PhD in Electrical and Electronic Engineering and is a certified Project Management Professional.

Workshop Leader: Andrew Chow

Andrew Chow is a Speaker/Author, Master Match Maker, Serial Entrepreneur, and certified Life Coach. He founded IDEAMART (S) PTE LTD in 1994 and has won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010.

Andrew is fondly called “ideasandrew” in all his social media connections in platforms like Facebook, Linked, Flickr, etc. He has also founded four of his own social networking portals for business or social groups with over 10,000 profiles.

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