THE BUSINESS OF SOCIAL 3.0 A Series of Workshops on Making Social Media Work for Your Business by Catalyst Connector WORKSHOP TWO - TAKEOVER Outreach. Engage. Tactics. Social Media Space. 17 March 2011 Istanbul Grill, 62 Bussorah Street, Singapore Also stay tuned to these channels for updates:

Focused on the power of tapping SNS for new business leads, TAKEOVER is designed to inspire enterprising people to explore SNS networking for leadership.

THE BUSINESS OF SOCIAL 3.0 is a series of Workshops on Making Social Media Work for Your Ideas by Catalyst Connector.

TAKEOVER is designed to empower businesses to monitor and control perceptions and conversations that influence business relationships via managing personae, and creating actionable objectives.

Having established distinct and connected corporate personae, with each facing a potential pool of customers, entrepreneurs need to take control of each of them in an organized ritual almost on a daily basis. Tracking and monitoring becomes second nature when brickbats can harm your ability to do business, while kudos need to be amplified to bait opportunities swiftly.

TAKEOVER is about outreach and engagement etiquette and tactics in the social media space, culminating in the final face-to-face handshake of a comfortable match of vision and willingness to network for profit or cause. The process leading to that opportunistic strike deserves a checklist of ordered actions aimed at multiplying the chances of successful networking with minimal wastage of time and effort. Crisis or change can be managed for positive outcomes, if you know how.

About Catalyst Connector

At Catalyst Connector, our strategy capitalizes on social voice as a policy, utilizing infrastructure and applications with a proven methodology to manage and maintain positive energy to pro-actively acquiring prospective customers and partners.

Summary: You have a Facebook and/or LinkedIn and/or Twitter accounts. Now what? How do you maximize your online and offline networking returns with minimal investments? THE BUSINESS OF SOCIAL 3.0 - TAKEOVER, is a Workshop designed to help you – the pioneering entrepreneur – learn about tried-and-tested methods of networking and making social media work for your business, come meet and connect with other passionate start-ups, social media experts and private investors. Intended Audience: Entrepreneurs and Senior Management in New Media and Business Development Developers seeking to understand how to sell technology or services into a social space, and how to leverage on use of social media to generate business leads. Agency Directors in Account Service and Media Planning. Senior Executives in brand activation and marketing operations. Anyone who seeks the use of digital marketing and social media for international business networking and matching to achieve revenue opportunities.

Date: 17 March 2011 Venue: Istanbul Grill, 62 Bussorah Street, Singapore 199483, (opposite 7-Eleven) Seats available: 30 Sign Up Now For FREE There is NO CHARGE for attendance, but places are limited to 30 pax. Stay tuned to these channels for updates:

Time	Agenda
5:30pm	Registration Begins
6:00pm	Workshop Series Overview : The Business of Social 3.0 - Felix Lee, Project Director, Catalyst Connector Overview and Objective – The Business of Me Networking and Business Matching in the Age of Social Media How we can harness social media for a competitive edge
6:15pm	Workshop: Take Over Social Media by Managing Perceptions and Opportunities (Part 1) - Kelvin Quee, Director, Partnerships, JamiQ Pte Ltd Tracking and Monitoring your Business Persona Adding Credibility to Your Voice Engagement techniques and tools
7:00pm	Workshop: Take Over Social Media by Managing Perceptions and Opportunities (Part 2) - Felix Lee, Project Director, Catalyst Connector
7:15pm	SOCIAL MEDIA Networking Beer, soft drinks, food, conversation and will be served.
9:30pm	End of evening

Your Workshop and Networking Leaders

Felix is a mentor with MDA’s IDMPO on its expert panel for iJAM. His mentoring role began in 2003 with Startup@SG in NUS, and continues to date with NTU, SiTF, and some polytechnics.

As Project Director at Catalyst Connector, he focuses on the conceptualization, strategy, and operations of B2B and B2C programmes, utilizing interactive people-centric solutions for a diverse range of industries. His intermediary role seeks to enhance projects by matching alliances, technology and funds in the spaces of media, mobile and marketing across Asia and Europe. Felix believes in sustainable business by expanding ones business outside of Singapore.

In previous incarnations, Felix has been involved in M&A of EDB investee companies, and advises several companies on funds, alliances and marketing initiatives. He has also managed lifestyle and corporate solutions with collaborative elements applying entertainment, brand imaging, PR, CRM, commerce, crisis and knowledge management. He has strategized and conducted e-concept presentations to Town Councils of Singapore, Ministry of Education, Government of Mauritius, NUS and ACER Computers International. Notable event successes include National Health Fair ‘89; 25th Anniversary Carnival 1990; National Day Carnival 1991; PSA Maritime Showcase; SAFRA Resort & Country Club by PM Goh Chok Tong and 5 defence ministers. Felix has facilitated media & crisis training for Ciba, StanChart, Stock Exchange of Singapore, and Temasek management Services.

Kelvin is founder and Head of Partnerships at JamiQ Pte Ltd, Singapore’s home-grown business measuring online media effectiveness and its influence. He also co-founded InteresThink, a non-profit organization in 2007, committed to bringing a diverse group of people and unconventional ideas together.

JamiQ's revolutionary design enables the monitoring of almost every new post on the social media in real-time, plus the automated tools via a dashboard. Using sentiment analysis, buzz trending, and influence indicators, users can track and respond to conversations directly or indirectly related to their brands or personas. Based in Asia, JamiQ goes beyond the usual channels and covers the conversations from the diverse spread of Asian social media. Its features also include market segmentation and multi-lingual translation in real time, a major boon to clients like MTV, GroupM, Hill & Knowlton, Samsung, Standard Chartered Bank, Canon, Singtel, Ogilvy, and the CPF board of Singapore.

On February 24 this year, JamiQ was lauded by RADM(NS) Ronnie Tay, Chief Executive Officer, IDA Singapore, in his speech: “One of our local companies, JamiQ provides a social media dashboard for companies to monitor social media across Asian markets and languages. JamiQ uses advanced data mining and natural language processing technology to give businesses the critical insights businesses need for immediate and strategic decision-making. In Sep 2010, it launched ReputationWatch, a solution tailored for SMEs to track and analyse real-time online conversations.”

Due to tremendous response, registration for this Event is now closed.

However, we will be having another event soon. Stay tuned to these channels for updates: