Background
Crust has revolutionised the pizza bar concept, creating a model that's unique and exciting.
Our aim is to change the perception of pizza from a cheap and nasty (fast food) to an enjoyable healthier dining experience. Our aim is to produce high quality and irresistible pizzas, provide a high level of customer service and achieve significant delivery efficiencies that would deliver superbly cooked pizzas to our customer's homes. We've created mouth-watering gourmet pizzas with a delectable range of toppings that includes a selection of premium meats, fresh vegetables and gourmet cheeses. But our biggest breakthrough was in perfecting a pizza base that would maintain its quality when home delivered.
Crust Gourmet Pizza Bar has also become the first Pizza brand in Australia to be awarded the Heart Foundation's Approval for 6 of its pizzas.
Requirements
Agencies are invited to provide the following:
- Social networking strategy for Singapore and Malaysia markets
- Proposal to adopt CSR causes for midterm and longterm
- Use of relevant media for ramp up towards targetted communities
- Use of innovative media to achieve the above
Interested parties are to provide:
- Profile of company or service
- Two page summary of suggestions above
- Contact and website [if any]
All parties will be informed of the status of the award.
